This is the first and perhaps only article I will write about something we have developed and are now offering as our comprehensive consulting service. So dear reader please indulge me. I normally write about topics that I think are important for the strategic management of for-profit firms and while I give my opinions, I try to write objectively. I cite other works I think are authoritative on each topic, but not this time. This is an all out marketing piece that I also hope will inform and excite you. But please stop reading if I offend you. If you do read further however and find this interesting, there are two Working Papers in this website for further detail. And by the way Bill Bigler Associates offers a variety of bread-and-butter, tried and true services. The Business Performance Engine is a near complete approach to strategic management of your firm and we realize most firms will not engage us for such a comprehensive offering. But each firm can take away something from it in our writings.